Factors Of Macro Environment. In contrast, the macro environment refers to broader factors that can affect a business. Let us look at most important factors of the macro environment.
Ecological forces in the macro environment ecological, or natural forces in the macro environment are important since they impact the natural resources which are needed as inputs for business or for an economy at large. Macro environment refers to certain external factors that affect a firm and its business. These factors are uncountable by the business organizations.
